Key Takeaways Start with a punchy hook Speak your audience’s language Highlight benefits over features Keep it scannable with clear CTAs Test, iterate, repeat Great visuals grab attention—but words close the deal. Follow these five steps t

Key Takeaways Curiosity compels clicks Social proof sparks trust Loss aversion nudges action Your campaign’s rock-solid targeting and slick visuals are great—but without the right emotional hook, engagement flatlines. Nail these three triggers to turn scr